My name is Leanne Daphne Goodall, a professional Illustrator and visual development artist, based in Scotland. 
I use illustration to communicate visually, in way that is fun, engaging and empathetic. My work is heavily inspired by the natural world, as well as the marvellous realms of fantasy and science fiction.  I create fantastical characters and environments to encourage people to see our own world in a different light, whether that be to emphasise an emotion or enhance teaching of particular subjects such as science, history and mythology. My ambition is to create compelling and iconic characters that help people to understand and interact with each other socially, explore new environments and stimulate learning through storytelling. I believe it’s important to preserve the imagination and help people to understand things in a more creative and engaging way, allowing people to use these characters, worlds, creatures to relate with one another and experience things, such as relatability and life lessons, through them.
Article By Robert Gordan University 2021
Leanne Daphne Goodall - Communication Design
Scottish Kelpie Prize Illustration winner, Leanne Daphne Goodall, looks at climate change in her fantasy adventure story, Hollow, using a world of illustration to explore the problems facing the environment.
Within her book, Hollow, 26-year-old Leanne Daphne considers the concept of re-wilding urban environments and giving back to nature. She looks at uncontacted tribes or hidden communities, who continue to live as they would have done thousands of years ago to provide inspiration for the characters and narrative of her story.
Leanne Daphne, who is from Argyll said; “The story for ‘Hollow’ was heavily influenced by the current global issues we face today such as global warming, pollution and over consumption. The project had to appeal and educate young audiences aged in a fun and engaging way. The aim was to create a plot that could be translated into a story for a game or animation and then presented to potential clients who might want to produce the content on a larger scale.
 “Hollow embodies the concept of a living planet and plays with the question of how would we treat our own Earth if we could see it as a living creature instead of a resource? I want people to see the world in a way where we can empathise with it instead of just seeing it as a resource to harvest.
“I’ve always been fascinated with idea of creating worlds and characters that help to stimulate the imagination. My work is heavily inspired by nature, history and mythology and I enjoy finding ways to teach life lessons through these themes and inspire audiences of all types.”
At Grays, Leanne Daphne has worked with real clients both locally as well as internationally, even Illustrating a series of ‘Peter Pan’ book covers for the Chinese market. The Communication Design course also encouraged Leanne Daphne to work to live briefs, enabling useful insight to work as a professional.
Leanne Daphne has a bright future ahead having just been shortlisted for the Penguin Books Student Design Award 2021 and recently won the Scottish Kelpie Illustrator Award 2020 for a children’s book ‘My Scotland’.
After graduation, Leanne is being mentored by Floris Books publishers. Her ambition is to work as an illustrator, creating work for agencies as well as producing her own story books that help inspire and educate young audiences in a fun and engaging way.
Leanne Daphne adds; “For anyone looking to follow a career in Graphics, Illustration or Photography, Robert Gordon University is an amazing place to build your skills, gain confidence in your work and be guided by experienced tutors. The campus is beautiful and surrounded by nature which is perfect for inspiring creativity. The staff at RGU are always there to support you through your journey which gives you the best start to reach your goals and aspirations."

Penguin Random House Children’s Art Director Anna Billson's Feedback:
A really fun cover. The bright colour scheme works really well, pulling all the elements of the design together. The front, back and spine all work individually, but you have also successfully created an overall package that combines seamlessly. It’s a well-considered design and extremely worth of its place on the shortlist – congratulations!
It’s an incredible achievement to have been selected as one of the 30 shortlisted students from a total of over 2,000 entries and the judges were bowled over by the quality of all of the designs on this year’s shortlist.
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